CASE STUDY
How Nexora Tech Solutions Acquired High-ticket Clients With Perceptric
Nexora Tech Solutions is a leading IT consulting firm specializing in digital transformation, cloud enablement, and cybersecurity for mid-to-large enterprises. With over 600 IT experts and 3,000+ successful projects, Nexora helps businesses modernize their IT infrastructure, enhance security, and optimize technology investments for long-term growth.
Nexora’s partnership with Perceptric started with a clear goal: transforming their digital presence into a lead generation machine while positioning them as a top authority in IT consulting, cloud transformation, and cybersecurity.
👇 See how we did it below.
Words from our client
📝 Services provided:
- SEO strategy
- SEO content creation
- Google Ads
- Meta Ads
🚀 Results
- 260K+ monthly organic traffic (100% growth in 6 months)
- 2x increase in qualified enterprise leads YoY
- 120% growth in LinkedIn engagement and brand visibility
- 38% decrease in paid ad CPA, improving cost efficiency and ROI
- +1.9K increase in top 3 ranking keywords (45% growth)
The Client
SkillLaunch is an EdTech consulting and course creation agency that helps experts, educators, and institutions turn their knowledge into profitable online courses.
SkillLaunch works with coaches, consultants, and business owners looking to monetize their expertise through online courses. They also provide educational institutions with the tools they need to build, manage, and scale impactful online courses.
The Challenge
When we kicked off our engagement, Nexora was competing in a crowded market where every IT consulting firm claimed to “drive digital transformation.” Instead of leading with generic messaging, we leaned into their biggest differentiator: deep technical expertise combined with real-world business impact.
Through SEO and PPC strategy, we focused on what enterprise clients actually search for, not just “cloud consulting,” but high-intent queries like “secure cloud migration for financial firms” or “enterprise IT infrastructure optimization services.” Our paid ads weren’t not just about Nexora’s services but also tried to highlight critical IT challenges like security risks, cloud inefficiencies, and tech debt.
The Solution
🔍 SEO Strategy
- We built Nexora’s strategy around high-intent, solution-driven queries such as “secure cloud migration for financial firms” and “enterprise IT infrastructure optimization services.”
- Optimized service pages and blog content with structured metadata, internal linking, and data-backed insights.
- Framed Nexora’s expertise around urgent IT challenges: security risks, cloud inefficiencies, and tech debt.
- Built thought leadership content focused on digital transformation, cloud security, and compliance to position Nexora as an authority in IT consulting.
💰 PPC (Paid Ads)
- Launched hyper-targeted Google & LinkedIn campaigns.
- Optimized ad copy, bidding strategies, and landing pages to improve Quality Score, lower CPC, and maximize conversions.
- Ran retargeting campaigns to re-engage high-intent visitors.
- As we optimized campaigns, we saw a clear trend: straightforward, data-driven messaging resonated most. No fluff, just results.
- A/B tested headlines, CTAs, and creatives, refining messaging to focus on cost savings, operational efficiency, and risk reduction—the benefits that IT executives prioritize.
- Paid ads that emphasized tangible business outcomes consistently outperformed generic service-based promotions, reinforcing Nexora’s position as a trusted partner solving real enterprise problems.
The Results
🚀 Results
👉 260K+ monthly organic traffic (100% growth in 6 months)
👉 2x increase in qualified enterprise leads YoY
👉 120% growth in LinkedIn engagement and brand visibility
👉 38% decrease in paid ad CPA, improving cost efficiency and ROI
👉 +1.9K increase in top 3 ranking keywords (45% growth)
