CASE STUDY
How Ember Health & Wellness Reaches More People in Need With Perceptric
Ember Mind & Wellness is a holistic therapy collective dedicated to helping individuals navigate their mental health journey with compassion and support. Wanting to expand their reach and connect with more people seeking therapy, Ember Mind & Wellness partnered with Perceptric to strengthen their online presence through organic digital marketing strategies.
With our help, they saw a significant increase in social engagement, website traffic, and client inquiries, allowing them to support more individuals on their path to well-being. See how we did it below.
Words from our client
When we started Ember Mind & Wellness, our focus was on helping people—not marketing. We knew we needed to reach more clients, but we didn’t want to lose the warmth and trust that make therapy so personal. Perceptric helped us share our story in a way that felt real, not forced. Now, more people are finding us organically, and we’re able to support more individuals on their mental health journey.
— Dr. Rowan Hale, Founder of Ember Mind & Wellness
📝 Services provided:
- Keyword research
- SEO strategy development
- SEO content creation
- Technical SEO
- Local SEO
🚀 Results:
- 20K+ monthly organic traffic
- 138% growth in consultation bookings
- 95% follower growth on Instagram
- Expanded brand presence across digital platforms
The Client
🌿 Ember Health & Wellness is dedicated to fostering emotional well-being through a compassionate, client-centered approach. Grounded in the principles of holistic healing and evidence-based care, their practice provides individual therapy, mindfulness-based interventions, and wellness services tailored to support personal growth and resilience.
🌿 They believe that healing begins in a space of safety, and trust. Their work is guided by an understanding of how thoughts, emotions, and experiences shape well-being. The unique journey of each individual is honored.
The Challenge
Ember Health & Wellness had everything, from expert therapists, a compassionate approach, and a growing online presence. But something wasn’t clicking. Larger therapy practices dominated search results, making it harder for potential clients to find them.
When Perceptric took a closer look, the solutions were clear:
✅ SEO wasn’t working in their favor. Their articles were thoughtful and well-written, but without strategic keyword research, they weren’t reaching the people who needed them most.
✅ Social media has great content, but it wasn’t optimized to drive website traffic or convert followers into clients.
✅ Their messaging was warm and authentic, but small changes could make it easier for potential clients to take the next step.
The Solution
🔍 SEO & Content
- Researched long-tail keywords like “holistic therapy for anxiety” & “mindfulness-based counseling” to reach the right audience
- Optimized service pages & blog content to improve search rankings
- Created in-depth articles on mental wellness topics that brought in steady organic traffic
- Added clear CTAs and service highlights to guide visitors toward booking a session
💰 Website Optimization
- Revamped the website to make navigation smoother & improve the user experience
- Simplified the booking process to reduce drop-offs and make scheduling easier
- A/B tested homepage layouts & CTAs to find the best setup for conversions
📢 Social Media Growth
- Planned engaging content, therapy insights & behind-the-scenes videos
- Actively engaged with the community, answering questions & building trust
- Optimized Instagram & Pinterest with valuable mental health resources, driving traffic to the website
🔍 Local SEO
- Optimized Google Business Profile with location-based keywords for better local visibility
- Built local citations & secured high-quality backlinks to boost rankings
- Encouraged & optimized client testimonials to improve credibility and trust
The Results
👉 20K+ monthly organic traffic
👉 138% growth in consultation bookings
👉 95% follower growth on Instagram
👉 Expanded brand presence across digital platforms
At the start of 2024, Ember Health & Wellness had around 40K monthly visitors. We partnered with them in Feb 2024 to refine their digital strategy.
By the end of the year, their audience had grown to 60K, which is a 50% increase in just a few months.
