At Perceptric, we usually (and highly) recommends product-led content strategy for our clients, especially those in the B2B SaaS space. The ingenuity of product-led content is that it re-positions content marketing from merely educational to commercial. Content is more than just articles that teach visitors about a certain topic. It should (and must) drive sign-ups,…
You’ve probably heard it before: “Content is King”. That is true. However, too many people are missing the second part of the phrase, which is “if your content is not driving revenue, then it is not any better than a peasant”. At Perceptric, we’ve been in the trenches and seen this happen in many B2B…
Top-down or bottom-up content strategy is nothing new. It has been around for decades, but not many agencies, or even content marketers, are doing it the right way. At Perceptric, we want to champion this approach. The problem with going after TOFU content Many content marketers and agencies fall into the trap of creating content…
There are hundreds, if not thousands, of content marketing agencies on the market for companies to choose from. If you’re reading this, chances are you’re also looking for one, or at least interested in content marketing in general. From the outside looking in, content marketing looks like an oversaturated industry. However, for those who have…
A brave new world of Digital Marketing.
A brave new way of growing your business.
